It has been developed in association with the Financial Times, one of the leading sources of business information in the world. Market Leader is a multi-level business English course for businesspeople and students of business English. What is Market Leader, and who is it fo r? WORKING ACROSS CULTURES: 4 PREPARING TO DO BUSINESS INTERNATIONALLY The George Marshall Awards: Choose the winner of a product-innovation competition Writing: report Reading: A path to salvation through innovationFinancial Times Listening: An interview with the editor of a news network Herman & Corrie Teas: Decide whether a company should accept a buy-out offer Writing: letter
Reading: Intervening quickly in cases of conflict Listening: An interview Do a quiz on managing conflict with an expert in dispute resolution Reading: Share the power Financial TimesĬASE STUDY Ashley Cooper Search Agency: Advise on improving staff relations at a property company Writing: report
LANGUAGE WORK Verbs and prepositions Reported speech TEXTS Listening: An interview with the author of a management book WORKING ACROSS CULTURES: 3 INTERNATIONAL CONFERENCE CALLS Listening: An interview with a business consultant and author Reading: When there's no Plan A- Financial TimesĮuropean Press and Media Corporation: Plan a new issue of a magazine Writing: letter Wincote International: Devise a plan to improve sales at an outdoor-clothing company Writing: e-mail Reading: Adidas targets the Chinese interior. Listening: An interview with the European Marketing Manager of a pharmaceutical company Talk about the marketing mix and marketing campaigns Reading: Internet whiz-kid's discount idea makes billions in two years- Financial Times Help with exportsFinancial Times. LANGUAGE WORK Economic terms Time clausesĬASE STUDY Taka Shimizu Cycles: Choose the location for a new factory Writing: e-mail TEXTS Listening: Interviews with the CEO of a money-transfer company and the CEO of a food company
WORKING ACROSS CULTURES: 2 DOING BUSINESS INTERNATIONALLYĭISCUSSION Discuss new businesses and business seclors Organising a conference: Choose the location for a sales conference Writing: e-mail Reading: Over half of business owners feeling increasingly stressed - web article Discuss corporate Listening: An interview with the Eating and drinking entertaining Chief Executive of a corporate Multiword verbs entertainment company Reading: Interview with three corporate entertainment expertsĭavies-Miller Advertising: Suggest ways of reducing stress amongst staff Writing: report Stress in the workplace Past simple and present perfect Listening: An interview with the Director of Marketing at a health consultancy Safer cycling- web article Going for gold- web articleĭiscuss stressful situations and activities The new attraction: Decide on the best idea for a new attraction Writing: report Reading: Who needs translators?- web article Listening: An interview with a researcher Negotiating: reaching Modals 2: must, need to, agreement have to, shouldĪ partnership agreement: Work on a proposed partnership between a jet charter company and a hotel group Writing: letter
#Keys to management david cotton pdf tv
Listening: An interview with the Director of Marketing of a TV shopping channel Reading: Women on top in new sales industry survey web article Listening: An interview with the CEO of a food company Talk about shopping habits Is John Lewis the best company in Britain to work for?- Guardianĭescribing companies Present simple and present continuousĭino Conti Ice Cream: Decide on the best way to invest in a company's future Writing: proposal Reading: India: Tata's search for a new CEO- Financial Times You)uice: Decide on the successful candidate for a job Writing: e-mail Reading: Facebook profile 'could damage job prospects'. Listening: An interview with the Finance Director of a TV companyĬareer moves Modals 1: ability, requests and offers